What can you really do with a sports management degree

What can you really do with a sports management degree?
I have a Sports Management degree with a public relation emphasis and a broadcast journal or communications minor, what kind of job can i get thats not a sales position and has a good enough salary to support me and a wife to be?
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Your question concerns me because my 18 year old son (a high school senior) wants to major in sports management. What about sports marketing for say Nike, Wilson, etc.- or possibly work at a golf course, or any of the sports stadiums (i.e. Staples Center). Or, writing for a sports publication. What about teaching/coaching middle school or high school. What did you have in mind when you decided on sports management. My son feels it's pretty diverse, but he's is thinking he should probably just major in management with a minor in sports. Are you having difficulty finding jobs, or are they just low paying to start. Interesting in hearing about your experience.